EVALUATION

Marketing, Design and Communications Services for 100% Carbon-Free by 2030

Request for Proposals

Water & Power Department

20458, 20659, 20928, 91522, 91876, 96153

Project ID: 2024-RFP-0508

Release Date: Monday, July 22, 2024

· Due Date: Thursday, September 5, 2024 3:00pm

Posted Thursday, August 29, 2024 1:51pm

All dates & times in Pacific Time

Question & Answer

Questions and clarifications about the project

The question submission deadline has passed. No more questions can be submitted.

1. Budget Jul 25 2024 at 8:08 AM

Anonymous Jul 25 2024 at 8:08 AM
User information is private
What is the budget including agency/vendor services? THE RFP outlines a max of $250,000. Is this the annual budget?
Jul 31 2024 at 9:20 AM
City of Pasadena
No specific budget amount for the services. But the award amount will be for the life of the contract.

2. Location Jul 25 2024 at 8:08 AM

Anonymous Jul 25 2024 at 8:08 AM
User information is private
Can an out of state vendor apply for this solicitation? Do you need to be local?
Jul 31 2024 at 9:20 AM
City of Pasadena
Out-of-state vendors can apply. Does not need to be local. However, a local vendor would be awarded a 5 point preference for this category, the proposer must have an official business address within the City of Pasadena at the time that this RFP is posted on the City’s Website.

3. Incumbent Jul 25 2024 at 8:09 AM

Anonymous Jul 25 2024 at 8:09 AM
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Who is the incumbent for these services?
Jul 31 2024 at 9:20 AM
City of Pasadena
There is no incumbent

4. Incumbent's Proposal & Contract Jul 25 2024 at 8:11 AM

Anonymous Jul 25 2024 at 8:11 AM
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Please provide a copy fo the incumbent's previous proposal submitted, if there is one. Please also provide the signed contract.
Jul 31 2024 at 9:20 AM
City of Pasadena
There is no incumbent

5. Question - 2024-RFP-0508 - Marketing, Design and Communications Services for 100% Carbon-Free by 2030 Jul 29 2024 at 7:24 AM

Anonymous Jul 29 2024 at 7:24 AM
User information is private
Is there an incumbent for this project? If so, who is it?
Jul 31 2024 at 9:20 AM
City of Pasadena
There is no incumbent

6. Scope of Work Jul 31 2024 at 11:52 AM

Anonymous Jul 31 2024 at 11:52 AM
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Will you accept proposals which bid for a portion of the scope of work? Specifically, Graphic Design and Branding?
Aug 5 2024 at 2:24 PM
City of Pasadena
Responsive bidders must bid on the entire scope of work. Proposals for only a portion of the scope of work will not be considered.

7. Timeline Jul 31 2024 at 12:08 PM

Anonymous Jul 31 2024 at 12:08 PM
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While the Question submission deadline is 13th August, and the final submission of the RFP proposal is 20th August. Will there be a separate addendum to post the full QnA response or questions will keep getting answered through the portal so now addendum will be published?
Aug 5 2024 at 2:24 PM
City of Pasadena
Questions and answers are visible on the City's Procurement Portal. No new addendum for questions and answers are anticipated to be published at this time.

8. Scope of Work Jul 31 2024 at 6:06 PM

Anonymous Jul 31 2024 at 6:06 PM
User information is private
On page 3, the RFP notes "The Consultant services will include a rebrand of current marketing materials, outreach and content calendar,.." What is the current branding you looking to rebrand?
Aug 5 2024 at 2:24 PM
City of Pasadena
Branding can be seen at PWPweb.com.

9. Scope of Work Jul 31 2024 at 6:08 PM

Anonymous Jul 31 2024 at 6:08 PM
User information is private
Who/what roles will the consultant partner with within the City of Pasadena PWP (staff are mentioned on page 9 and 36 of PDF)?
Aug 5 2024 at 2:24 PM
City of Pasadena
PWP General Manager's Office, Assistant General Managers, External Affairs staff, and citywide Public Information Officer and/or designees.

10. Scope of Work Jul 31 2024 at 6:09 PM

Anonymous Jul 31 2024 at 6:09 PM
User information is private
Is there an internal comms team within the City of Pasadena or PWP who supports PWP comms and marketing initiatives?
Aug 5 2024 at 2:24 PM
City of Pasadena
Yes. The City of Pasadena has an External Affairs Office, and PWP as a communications team housed in External Affairs.

11. Scope of Work Jul 31 2024 at 6:10 PM

Anonymous Jul 31 2024 at 6:10 PM
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What type of local, state, and/or digital media outlets does the PWP utilize for current work?
Aug 5 2024 at 2:24 PM
City of Pasadena
PWP uses a variety of local and digital media outlets focused on our specific service area including, but no limited to, public radio, local online news websites, local weekly print publications, local newspapers, and other outlets popular with the Pasadena community.

12. Scope of Work Jul 31 2024 at 6:13 PM

Anonymous Jul 31 2024 at 6:13 PM
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Based on news releases, it appears the 100% Carbon-Free by 2030 Goal Optimized Strategic Plan will be under development soon. What is the expected completion date of the plan?
Aug 8 2024 at 10:15 AM
City of Pasadena
The plan is currently in development, and is expected to be complete by June 2025.

13. Scope of Work Jul 31 2024 at 6:16 PM

Anonymous Jul 31 2024 at 6:16 PM
User information is private
Is media buying expected to be part of this scope of work?
Aug 5 2024 at 2:24 PM
City of Pasadena
PWP will execute media buying. Media buying is not expected to be part of this scope of work.

14. No subject Aug 1 2024 at 11:22 AM

Anonymous Aug 1 2024 at 11:22 AM
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For the Local Pasadena Business preference, is this required by the Prime, or do subcontractor locations count?
Sep 5 2024 at 1:01 PM
City of Pasadena
It is for the prime only.

15. No subject Aug 1 2024 at 11:23 AM

Anonymous Aug 1 2024 at 11:23 AM
User information is private
We understand that the City would like an all-inclusive budget. How should we outline budget for items where costs will depend on final, approved program strategy, such as print and media buys?
Aug 6 2024 at 9:31 AM
City of Pasadena
PWP will execute media buying. Media buying is not expected to be part of this scope of work. Bidders should develop budgets based on the information provided in the scope of work.

16. No subject Aug 1 2024 at 11:23 AM

Anonymous Aug 1 2024 at 11:23 AM
User information is private
Should the price proposal cover only the initial three-year term or the two one-year extension options as well?
Aug 14 2024 at 5:20 PM
City of Pasadena
At minimum, the three year term should be covered. If price increases are anticipated for the extended period, they should be noted in the proposal.

17. No subject Aug 1 2024 at 11:24 AM

Anonymous Aug 1 2024 at 11:24 AM
User information is private
Is there a specific level of media buying the City expects to be included in the marketing campaign?
Aug 6 2024 at 9:31 AM
City of Pasadena
PWP will execute media buying. Media buying is not expected to be part of this scope of work.

18. No subject Aug 1 2024 at 11:24 AM

Anonymous Aug 1 2024 at 11:24 AM
User information is private
On page 38 of the RFP, section 4.K "Statement of Qualifications and/or Experience" requests a highlight of your company's most relevant products, services, and experience. Could you clarify if the City specifically wants to see resumes for proposed staff in this section?
Aug 6 2024 at 9:31 AM
City of Pasadena
Evaluators will consider the quality of the bidder’s described experience leading similar communication, marketing, branding, and PR efforts including key successes. Evaluators will also consider the expertise of the project team and subcontractors, their past projects, certifications, education, etc. The bidders should provide work samples to showcase their experience.

19. No subject Aug 1 2024 at 11:24 AM

Anonymous Aug 1 2024 at 11:24 AM
User information is private
If the City would like resumes for proposed staff included in the Statement of Qualifications and/or Experience section, will those be excluded from the 50-page limit?
Aug 6 2024 at 9:31 AM
City of Pasadena
The entire proposal must be formatted on standard-size 8½”x11” pages; 12 point font only. The "Technical Proposal," "Additional Data," and "Statement of Qualifications" can be no more than 50 grand total pages.

20. No subject Aug 1 2024 at 11:25 AM

Anonymous Aug 1 2024 at 11:25 AM
User information is private
The City mentioned that the cover letter and table of contents are to be submitted in the same section and that the cover letter can be no longer than one page. Can the City please clarify whether the one-page limit applies to both the cover letter and the table of contents together, or if each can be one page separately?
Aug 6 2024 at 9:31 AM
City of Pasadena
The cover letter and table of contents can each be one page (separately).

21. Identity of primes Aug 3 2024 at 3:03 PM

Anonymous Aug 3 2024 at 3:03 PM
User information is private
I would like to be a subcontractor on the project. Is it possible to find out who the primes are for this RFP?
Aug 6 2024 at 9:31 AM
City of Pasadena
No contract has been award for these services. There is no incumbent.

22. Pre-proposal meeting Aug 4 2024 at 1:43 PM

Anonymous Aug 4 2024 at 1:43 PM
User information is private
What is the date and time of the pre-proposal meeting? Will material be available if the date has already passed?
Aug 6 2024 at 9:31 AM
City of Pasadena
There is no pre-proposal meeting.

23. Scope of Work Aug 6 2024 at 9:48 AM

Anonymous Aug 6 2024 at 9:48 AM
User information is private
Is the intent of the proposed scope of work to integrate / re-brand all PWP marketing, design and communications as 100% Carbon-Free by 2030 at the organization level across all programs or just as one initiative?
Aug 8 2024 at 4:58 PM
City of Pasadena
The Scope of Work is for the 100% Carbon-Free by 2030 initiative, and does not include all of PWP's materials and outreach efforts.

24. Clarity on Taxpayers Protection Act Form Aug 7 2024 at 11:12 AM

Anonymous Aug 7 2024 at 11:12 AM
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The RFP states that the contractor must submit a completed Taxpayer Protection Act (TPA) form to the City Clerk's Office if the contract is awarded. However, it also mentions that the TPA form is a required form. Could the City please confirm whether the TPA form needs to be included in our response and submitted to the City Clerk's Office prior to the award? If so, what specific proof or documentation is required?
Aug 7 2024 at 4:33 PM
City of Pasadena
The TPA should be included in the response. The TPA is included as Attachment F under the attachments tab.

25. No subject Aug 7 2024 at 11:45 AM

Anonymous Aug 7 2024 at 11:45 AM
User information is private
Have there been prior marketing efforts and if so, can you please share what they were and the results?
Aug 8 2024 at 10:15 AM
City of Pasadena
The Optimized Strategic Plan (OSP) is under development. No prior marketing efforts for the plan have been completed to date.

26. No subject Aug 7 2024 at 11:46 AM

Anonymous Aug 7 2024 at 11:46 AM
User information is private
Please identify who you consider hard to reach communities? Have there been prior efforts to reach them and if so, what were they and what were the results?
Aug 14 2024 at 5:20 PM
City of Pasadena
Hard to reach communities include, but are not limited to, mono-lingual non-English speakers, low income households, small and medium commercial customers, and others. PWP continuously makes efforts to engage with these customers/communities with varied results.

27. No subject Aug 7 2024 at 11:46 AM

Anonymous Aug 7 2024 at 11:46 AM
User information is private
Over the three years, during that time do you anticipate having a paid advertising plan live in the market?
Aug 8 2024 at 10:15 AM
City of Pasadena
Yes. PWP will execute media buying. Media buying is not expected to be part of this scope of work.

28. No subject Aug 7 2024 at 11:47 AM

Anonymous Aug 7 2024 at 11:47 AM
User information is private
Who are your competitors?
Aug 8 2024 at 4:58 PM
City of Pasadena
PWP is a community-owned utility, and is a department of the City of Pasadena. PWP is not a private, for-profit entity.

29. No subject Aug 7 2024 at 11:47 AM

Anonymous Aug 7 2024 at 11:47 AM
User information is private
Is PWP a California Community Choice Aggregator? If not, do you plan to become one?
Aug 8 2024 at 10:15 AM
City of Pasadena
No.

30. No subject Aug 7 2024 at 11:47 AM

Anonymous Aug 7 2024 at 11:47 AM
User information is private
How many Clean Power customers do you have currently?
Aug 14 2024 at 5:20 PM
City of Pasadena
This information will be shared with the selected vendor.

31. No subject Aug 7 2024 at 11:48 AM

Anonymous Aug 7 2024 at 11:48 AM
User information is private
Currently are customers auto-enrolled?
Aug 8 2024 at 10:15 AM
City of Pasadena
No.

32. No subject Aug 7 2024 at 11:48 AM

Anonymous Aug 7 2024 at 11:48 AM
User information is private
Are there misperceptions about PWP in the marketplace? If so, what are the top misperceptions?
Aug 14 2024 at 5:20 PM
City of Pasadena
This information is anticipated to be identified during the first phase of analysis for this project, and will be researched by the selected vendor.

33. No subject Aug 7 2024 at 11:48 AM

Anonymous Aug 7 2024 at 11:48 AM
User information is private
When do you want to have the new brand complete and implemented?
Aug 8 2024 at 4:58 PM
City of Pasadena
Implementation is currently scheduled for late 2024/into 2025.

34. No subject Aug 7 2024 at 11:49 AM

Anonymous Aug 7 2024 at 11:49 AM
User information is private
What are the KPIs you've used in the past?
Aug 8 2024 at 4:58 PM
City of Pasadena
KPIs can be found on the City of Pasadena's website: https://www.cityofpasadena.net/finance/wp-content/uploads/sites/27/2024-Section-26-Key-Performance-Indicators.pdf?v=1723144177580

35. No subject Aug 7 2024 at 11:49 AM

Anonymous Aug 7 2024 at 11:49 AM
User information is private
In section B of the Scope of Work, last bullet, you mention "facilitating outreach to relevant stakeholders". Can you tell us who you consider to be the most relevant stakeholders?
Aug 8 2024 at 4:58 PM
City of Pasadena
PWP values all stakeholders, and seeks to be as engaging and inclusive as possible. Relevant stakeholders include, but are not limited to, current customers (residential and commercial), prospective customers, partners, rate payers, local advocacy groups, community-based organizations, community leaders, city leadership, and more.

36. No subject Aug 7 2024 at 11:49 AM

Anonymous Aug 7 2024 at 11:49 AM
User information is private
Does PWP have a community outreach team? If so, will they assist with campaign promotion?
Aug 8 2024 at 10:15 AM
City of Pasadena
Yes, PWP's external affairs team will support campaign promotion.

37. No subject Aug 7 2024 at 11:50 AM

Anonymous Aug 7 2024 at 11:50 AM
User information is private
Should we consider multifamily property owners/managers part of the primary target audience for this project? Historically, has this group’s engagement in PMP’s energy conservation services been satisfactory, or would you like to see more uptake from them?
Aug 8 2024 at 4:58 PM
City of Pasadena
PWP values all stakeholders, and seeks to be as engaging and inclusive as possible. Relevant stakeholders include, but are not limited to, current customers (residential and commercial), prospective customers, partners, rate payers, local advocacy groups, community-based organizations, community leaders, city leadership, and more.

38. No subject Aug 7 2024 at 11:50 AM

Anonymous Aug 7 2024 at 11:50 AM
User information is private
Do you have any existing data or insights on brand perception of the PWP brand among the target audiences? If yes, can it be shared?
Aug 8 2024 at 10:15 AM
City of Pasadena
This information is not available.

39. No subject Aug 7 2024 at 11:50 AM

Anonymous Aug 7 2024 at 11:50 AM
User information is private
For research, would you be able to give us access to your database of anonymized customers?
Aug 7 2024 at 4:33 PM
City of Pasadena
Access to customer databases is not an anticipated need for this project.

40. No subject Aug 7 2024 at 11:51 AM

Anonymous Aug 7 2024 at 11:51 AM
User information is private
You mention “various stakeholders, including low-income households” as part of the Brand Identity section. Can you summarize all of the stakeholders?
Aug 8 2024 at 4:58 PM
City of Pasadena
PWP values all stakeholders, and seeks to be as engaging and inclusive as possible. Relevant stakeholders include, but are not limited to, current customers (residential and commercial), prospective customers, partners, rate payers, local advocacy groups, community-based organizations, community leaders, city leadership, and more.

41. No subject Aug 7 2024 at 11:51 AM

Anonymous Aug 7 2024 at 11:51 AM
User information is private
Is there an existing brand strategy articulation (values/ mission/ vision/ etc) for the Water and Power Department?
Aug 7 2024 at 4:33 PM
City of Pasadena
Current branding can be viewed on PWPweb.com.

42. No subject Aug 7 2024 at 11:52 AM

Anonymous Aug 7 2024 at 11:52 AM
User information is private
Will you be able to provide visual identity guidelines for the Water and Power Department brand?
Aug 7 2024 at 4:33 PM
City of Pasadena
PWP branding guidelines will be provided to the successful proposer.

43. No subject Aug 7 2024 at 11:52 AM

Anonymous Aug 7 2024 at 11:52 AM
User information is private
Would you consider adding internal activation or training on the new visual/verbal framework and campaign to the scope?
Aug 7 2024 at 4:33 PM
City of Pasadena
The Scope of Work has been defined, and is included in the RFP.

44. No subject Aug 7 2024 at 11:52 AM

Anonymous Aug 7 2024 at 11:52 AM
User information is private
Can you think of any other entities similar to PWP who have created a visual identity or narrative framework that you particularly admire?
Aug 14 2024 at 5:20 PM
City of Pasadena
Yes. This will be explored during the discovery phase of this project with the selected vendor.

45. No subject Aug 8 2024 at 7:46 AM

Anonymous Aug 8 2024 at 7:46 AM
User information is private
Do you presently have a Chief Sustainability Officer that is overseeing the project? Who is this and what is their background?
Aug 8 2024 at 4:58 PM
City of Pasadena
No.

46. No subject Aug 8 2024 at 7:46 AM

Anonymous Aug 8 2024 at 7:46 AM
User information is private
Do you have any existing decks or timeline/proposals that define and explain all of the areas Pasadena is focusing on in its carbon-reduction efforts? May we view them before bidding?
Aug 14 2024 at 5:20 PM
City of Pasadena
As a public entity, information regarding Council policy and planning to reach carbon-reduction targets is available on our website on the City Council page.

47. Preferences Aug 8 2024 at 7:45 AM

Anonymous Aug 8 2024 at 7:45 AM
User information is private
Will there be any preference given for Minority Business certified, or Woman-owned Small Business certified firms?
Aug 14 2024 at 3:38 PM
City of Pasadena
The Evaluation Criteria section of the RFP details scoring, including points awarded for Small or Micro-Business, and Local Pasadena Business.

48. No subject Aug 8 2024 at 7:46 AM

Anonymous Aug 8 2024 at 7:46 AM
User information is private
For ongoing PR & Communications support and execution, what is the duration of the time the City of Pasadena seeks to engage with such services?
Aug 14 2024 at 3:38 PM
City of Pasadena
The initial term of the Contract resulting from this proposal is for three years from the date the City executes the contract. There shall be two optional one-year extension periods subject to the approval of the City Manager, in his sole and absolute discretion, and which shall be memorialized in the form of an amendment to the contract, setting forth the agreed upon amount of compensation and such other terms and provisions as the parties may agree upon for each extension period.

49. Goals Aug 8 2024 at 7:46 AM

Anonymous Aug 8 2024 at 7:46 AM
User information is private
What are key milestones of the goal of “carbon free by 2030” that are upcoming over the next six years?
Aug 14 2024 at 5:20 PM
City of Pasadena
The Optimized Strategic Plan is under development, and will outline key milestones towards carbon-free by 2030.

50. No subject Aug 8 2024 at 7:46 AM

Anonymous Aug 8 2024 at 7:46 AM
User information is private
Have you performed any previous announcements regarding the “carbon free by 2030” plans?
Aug 14 2024 at 5:20 PM
City of Pasadena
Yes. Information about Pasadena City Council Resolution 9977 and public announcements can be viewed on the City's website.

51. No subject Aug 8 2024 at 7:46 AM

Anonymous Aug 8 2024 at 7:46 AM
User information is private
Are there any other cities in Southern or Northern California that have a similar, or more aggressive goal? Is this unusual or on par with what other cities are doing by 2030?
Aug 14 2024 at 5:20 PM
City of Pasadena
This information will be explored during the discovery phase of this project with the selected vendor.

52. No subject Aug 8 2024 at 7:46 AM

Anonymous Aug 8 2024 at 7:46 AM
User information is private
What makes your program unique or different? Funders? Community efforts/participation? Experts? Other resources?
Aug 14 2024 at 5:20 PM
City of Pasadena
This information will be explored during the discovery phase of this project with the selected vendor.

53. Kickoff Timeline Aug 8 2024 at 11:18 AM

Anonymous Aug 8 2024 at 11:18 AM
User information is private
What is the expected timeline from contract award to start of work for this engagement?
Aug 14 2024 at 5:20 PM
City of Pasadena
A typical effort would take approximately one to three months to kickoff.

54. Expected Objectives Aug 8 2024 at 11:19 AM

Anonymous Aug 8 2024 at 11:19 AM
User information is private
What does success look like for this campaign?
Aug 14 2024 at 5:20 PM
City of Pasadena
This information will be explored during the discovery phase of this project with the selected vendor.

55. CTA Aug 8 2024 at 11:20 AM

Anonymous Aug 8 2024 at 11:20 AM
User information is private
Is there a lead “call to action”? In other words, what does the City and PWP hope customers and community members will do with the information?
Aug 14 2024 at 5:20 PM
City of Pasadena
Work in collaboration to achieve 100% carbon-free by 2030.

56. Project Scope Aug 8 2024 at 11:20 AM

Anonymous Aug 8 2024 at 11:20 AM
User information is private
Can the City provide examples of past awards of a similar scope and size for reference?
Aug 14 2024 at 5:20 PM
City of Pasadena
Details on past solicitations and awards can be found on the City's website, or this bidding platform.

57. No subject Aug 12 2024 at 6:03 AM

Anonymous Aug 12 2024 at 6:03 AM
User information is private
Could you let us know what the budget is for this work, both for agency services and media buys?
Aug 14 2024 at 5:20 PM
City of Pasadena
PWP will execute media buying. Media buying is not expected to be part of this scope of work. Budget will be determined by the successful vendor's level of effort as proposed.

58. No subject Aug 12 2024 at 6:04 AM

Anonymous Aug 12 2024 at 6:04 AM
User information is private
Could we request an extension to the submission deadline?
Aug 14 2024 at 3:38 PM
City of Pasadena
The proposal submission deadline is August 20, 2024, 3:00pm. Extensions to the submission deadline are not anticipated at this time.

59. No subject Aug 12 2024 at 6:04 AM

Anonymous Aug 12 2024 at 6:04 AM
User information is private
Could you let us know if you have a local preference or are you open to a Canadian agency that has done similar work with clients across the United States, with some currently being the States of California, Colorado and Wyoming?
Sep 5 2024 at 12:58 PM
City of Pasadena
This information is not available at this time.

60. No subject Aug 12 2024 at 6:04 AM

Anonymous Aug 12 2024 at 6:04 AM
User information is private
What would be the term of the contract, is it for a single campaign that would last a couple of months or is it an annual one or is this ongoing beyond?
Aug 14 2024 at 5:20 PM
City of Pasadena
The initial term of the Contract resulting from this proposal is for three years from the date the City executes the contract. There shall be two optional one-year extension periods subject to the approval of the City Manager, in his sole and absolute discretion, and which shall be memorialized in the form of an amendment to the contract, setting forth the agreed upon amount of compensation and such other terms and provisions as the parties may agree upon for each extension period.

61. No subject Aug 12 2024 at 6:04 AM

Anonymous Aug 12 2024 at 6:04 AM
User information is private
With regards to pricing, we are to follow the sample pricing model shown in the RFP on Page 17 by providing a rate for the 500 hours indicated, is that correct?
Aug 14 2024 at 5:20 PM
City of Pasadena
Correct.

62. Subcontractors Aug 12 2024 at 2:20 PM

Anonymous Aug 12 2024 at 2:20 PM
User information is private
Please advise if the Prime's subcontractor needs to complete the same forms as the Prime contractor? Also, if the Sub is DGS certified and the Prime is not, are we able to receive the 5 points?
Sep 5 2024 at 8:24 AM
City of Pasadena
No. AND No.

63. Certifications Aug 13 2024 at 1:16 PM

Anonymous Aug 13 2024 at 1:16 PM
User information is private
It is typical for most Utility companies in California to be certified by the Supplier Clearinghouse. Would it be beneficial to have this certification for this opportunity as well?
Aug 14 2024 at 5:20 PM
City of Pasadena
PWP is a publicly owned utilities and is not under the governance of the CPUC.

64. Insurance Limits Aug 13 2024 at 1:40 PM

Anonymous Aug 13 2024 at 1:40 PM
User information is private
As it relates to the insurance limits specified in the link that accompanied the proposal, is the City willing to accept Errors and Omissions coverage per occurrence or claim and in the aggregate at $1,000,000.00 instead of $2,000,000.00 for this contract?
Aug 14 2024 at 5:20 PM
City of Pasadena
Please note this in the proposal submitted. To guarantee a successful award, insurance terms must be met as stated in the proposal upon contract award. This does not constitute accepting modified terms.

65. Campaign goals Aug 13 2024 at 1:47 PM

Anonymous Aug 13 2024 at 1:47 PM
User information is private
What is the goal of the campaign, just to inform the public or do we need the public’s buy-in/support to take action. If so, what action? How would you consider this campaign to be a success?
Aug 14 2024 at 5:20 PM
City of Pasadena
This will be explored during the discovery phase of this project with the selected vendor.

66. Target Market Aug 13 2024 at 1:48 PM

Anonymous Aug 13 2024 at 1:48 PM
User information is private
Have you identified your primary/secondary targets you want to reach or is this the work that the agency has to find out through market research?
Aug 14 2024 at 5:20 PM
City of Pasadena
This will be explored during the discovery phase of this project with the selected vendor.

67. Hard-to-reach customers profile Aug 13 2024 at 1:48 PM

Anonymous Aug 13 2024 at 1:48 PM
User information is private
On page 8 you specify-Pitch innovative strategies to engage the hard-to-reach customers and to thoughtfully include a highly engaged segment of the community. What do you consider-hard to reach customers and engaged segments of the community? Do you have a profile/specific characteristics for these targets?
Aug 14 2024 at 5:20 PM
City of Pasadena
This will be explored during the discovery phase of this project with the selected vendor.

68. No subject Aug 13 2024 at 1:49 PM

Anonymous Aug 13 2024 at 1:49 PM
User information is private
The RFP/RFQ requests are not specific to quantity/amount of work For Example: OP-ED Letters to the Editor, PR Interviews on TV/Radio, How often newsletters should be sent? Are you looking to send multiple messages on social media per day or once a week? How comprehensive the focus groups/ surveys should be? So that we can maximize the number of assigned points in the cost section of the evaluation this would encourage an agency bidding to do the minimum amount of work. Are you looking for the agency, based on its experience in the sector and assessment of the district, to recommend the minimum solution that will meet its objectives and with that make a recommendation on how comprehensive the solution should be?
Aug 14 2024 at 5:20 PM
City of Pasadena
PWP is soliciting proposals for professional services, and as such, is looking for proposals with best practices and effective strategies. PWP will work collaboratively with the selected vendor to advance stated goals based on the professional expertise and experience of the successful vendor.

69. No subject Aug 13 2024 at 1:49 PM

Anonymous Aug 13 2024 at 1:49 PM
User information is private
Is there a similar agency that you would like your marketing/communications program to model after?
Aug 14 2024 at 5:20 PM
City of Pasadena
This will be explored during the discovery phase of this project with the selected vendor.

70. No subject Aug 29 2024 at 3:05 PM

Anonymous Aug 29 2024 at 3:05 PM
User information is private
Was there a specific reason for reopening the RFP? Are there new or additional criteria that we should be aware of? Is there something specific missing in the previous submissions that needs to be addressed in the new one?
Aug 30 2024 at 4:23 PM
City of Pasadena
The deadline for this solicitation has been extended. If you have already submitted a proposal through this eProcurement portal in response to this solicitation, you do not have to resubmit your proposal. There are no new or additional criteria.

71. No subject Aug 29 2024 at 3:09 PM

Anonymous Aug 29 2024 at 3:09 PM
User information is private
Will you clarify how you would like the financial proposal to fit within 500 hours? Is that total project hours? Are the units per firm or person? Is this 500 hours per year? Thank you for clarifying.
Aug 30 2024 at 4:23 PM
City of Pasadena
Each Proposer must submit a Price Proposal containing all costs associated with the technical proposal. The cost proposal shall describe both the total and the detailed price for which the consultant will commit to complete the total scope of work and end products. The table(s) showing 500 hours is intended to be a sample. Proposers may add necessary line items provided they are in compliance with instructions in this RFP for "Cost Proposals." The cost proposal detail shall describe costs for each professional’s time, for the completion of each proposed task, and for materials and supplies.

72. Pricing for 500 hours Aug 29 2024 at 5:41 PM

Anonymous Aug 29 2024 at 5:41 PM
User information is private
We see 500 hours listed on page four of the response portal as a fixed period of time. Is this the City of Pasadena's projected time for this project per year? Are the fixed 500 hours being used to find a combined rate for all of the independent services listed in the first column?
Aug 30 2024 at 4:23 PM
City of Pasadena
Each Proposer must submit a Price Proposal containing all costs associated with the technical proposal. The cost proposal shall describe both the total and the detailed price for which the consultant will commit to complete the total scope of work and end products. The table(s) showing 500 hours is intended to be a sample. Proposers may add necessary line items provided they are in compliance with instructions in this RFP for "Cost Proposals." The cost proposal detail shall describe costs for each professional’s time, for the completion of each proposed task, and for materials and supplies.

73. Project re-opened Aug 30 2024 at 8:22 AM

Anonymous Aug 30 2024 at 8:22 AM
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Hi: has this project been re-opened for some reason, or is it some sort of glitch?
Aug 30 2024 at 4:23 PM
City of Pasadena
The deadline for this solicitation has been extended. If you have already submitted a proposal through this eProcurement portal in response to this solicitation, you do not have to resubmit your proposal. There are no new or additional criteria.

74. Agency of record Aug 30 2024 at 9:58 PM

Anonymous Aug 30 2024 at 9:58 PM
User information is private
Does the City of Pasadena plan to award this contract as well to the Pasadena Advertising agency selected for the previous 2 marketing related RFP's released this year? At some point will the City of Pasadena include criteria to acknowledge minority, woman owned firms in the selection criteria like that extended by other local, and county agencies? Thanks for considering in the future.
Sep 5 2024 at 8:21 AM
City of Pasadena
This RFP is from Pasadena Water and Power (PWP). PWP intends to award a contract to the successful proposer for marketing and communications services.

75. Price example form Sep 3 2024 at 11:34 AM

Anonymous Sep 3 2024 at 11:34 AM
User information is private
On the price example form on the last page of the submission form, the hours are automatically set to 500 and cannot be edited. How should we input the pricing if the 500 hours is just an example? Thank you.
Sep 5 2024 at 8:21 AM
City of Pasadena
Each Proposer must submit a Price Proposal containing all costs associated with the technical proposal. The cost proposal shall describe both the total and the detailed price for which the consultant will commit to complete the total scope of work and end products. The table(s) showing 500 hours is intended to be a sample. Proposers may add necessary line items provided they are in compliance with instructions in this RFP for "Cost Proposals." The cost proposal detail shall describe costs for each professional’s time, for the completion of each proposed task, and for materials and supplies.

76. Funding for project Sep 3 2024 at 4:30 PM

Anonymous Sep 3 2024 at 4:30 PM
User information is private
What category from the PWP's adopted budget will this project be funded from?
Sep 5 2024 at 12:58 PM
City of Pasadena
This will be explored during the discovery phase of this project with the selected vendor.

77. Price example form Sep 3 2024 at 4:38 PM

Anonymous Sep 3 2024 at 4:38 PM
User information is private
How do we customize the unit tab so that we can provide our estimated hours? Note the unit number is set at 500; However, we are currently not allow/ unable to adjust/ edit this tab.
Sep 5 2024 at 12:58 PM
City of Pasadena
Each Proposer must submit a Price Proposal containing all costs associated with the technical proposal. The cost proposal shall describe both the total and the detailed price for which the consultant will commit to complete the total scope of work and end products. The table(s) showing 500 hours is intended to be a sample. Proposers may add necessary line items provided they are in compliance with instructions in this RFP for "Cost Proposals." The cost proposal detail shall describe costs for each professional’s time, for the completion of each proposed task, and for materials and supplies.

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