Branding Campaign Development and Creative Design Services

Request for Proposals

Procurement

Project ID: BC-2024-033

Release Date: Thursday, July 11, 2024

· Due Date: Thursday, August 8, 2024 2:00pm

Posted Thursday, July 11, 2024 9:00am

All dates & times in Eastern Time

Question & Answer

Questions and clarifications about the project

The question submission deadline has passed. No more questions can be submitted.

Anonymous Jul 16 2024 at 5:32 PM
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Under item 12 "Submittals" it states: "Proposal submittals to this RFP should not exceed 70 single-sided pages (excluding resumes) and be in ≥12 point font size. Portions of the proposal exceeding the described format will not be evaluated." Does that 77 pages include creative samples?
Jul 19 2024 at 11:33 AM
Leon County
The page limit and font size requirement are applicable to the physical written pages of your proposal submission.

Anonymous Jul 16 2024 at 5:58 PM
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Your RFP states estimated budget to provide all services is $100,000. Does that include all supporting assets and new photography/video production?
Jul 19 2024 at 11:33 AM
Leon County
There will be additional budget for new photography/video production costs. Additionally, Visit Tallahassee will be responsible for all associated printing and related production costs for the development of creative assets.

Anonymous Jul 17 2024 at 2:36 PM
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Does the budget include the cost for conducting/commissioning research?
Jul 19 2024 at 11:33 AM
Leon County
Yes, that would be included in the budget. Please note that the agency of record would have access to all of Visit Tallahassee's research and research platforms.

Anonymous Jul 18 2024 at 9:31 AM
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The selected agency shall be in‐market for discovery after contract execution, on or around the October 1, 2024 start date. If located outside of the Tallahassee-Leon County area, the agency shall be consistently available in‐market.
Jul 19 2024 at 11:33 AM
Leon County
In-market means the agency needs to be in Tallahassee after the contract execution for a discovery meeting to explore the destination and meet the team. Additionally, if located out of the Tallahassee-Leon County area, the agency should regularly be in market for the length of the contract.

Anonymous Jul 18 2024 at 10:06 AM
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do we have to attend anything in person?
Jul 19 2024 at 11:33 AM
Leon County
Not a requirement for the procurement process.

Anonymous Jul 18 2024 at 3:57 PM
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How does this branding fit within/complement or replace potentially the current Visit Tallahassee brand?
Jul 19 2024 at 11:33 AM
Leon County
This branding will replace the current Pretty. Unexpected. brand positioning. We are seeking a firm to develop a brand positioning statement/tagline/slogan and a new creative campaign. Our Visit Tallahasee logo will remain the same.

Anonymous Jul 18 2024 at 3:58 PM
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Who would own this contract? Leon County Tourism? Visit Tallahassee? How do these entities cooperate and work together? Are they one in the same?
Jul 19 2024 at 11:33 AM
Leon County
The contracting entity is Leon County, Florida. Leon County Tourism and Visit Tallahassee are one in the same.

Anonymous Jul 18 2024 at 3:59 PM
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Are you really seeking to contract with an in-market firm, Florida/regional firm? Or is there an equal opportunity for firms outside of this region?
Jul 19 2024 at 11:33 AM
Leon County
There is equal opportunity for firms outside of the region. We are seeking a best-in-service creative services agency.