The Clay County Board of County Commissioners is seeking a qualified Content Developer to amplify the visibility and desirability of Clay County, FL, among both prospective visitors and local residents. Through the development and dissemination of compelling, informative content, the chosen Content Developer will effectively spotlight the distinctive visitor experiences and attractions available in Clay County, thereby stimulating tourism and nurturing community engagement.

The selected Content Developer will undertake the creation of multiple pieces of original content on a monthly basis. This content will encompass diverse topics pertaining to the allure of Clay County, FL, showcasing unique visitor experiences, activities, and noteworthy events that appeal to tourists and residents alike. These narratives will be disseminated through various strategic channels, including, but not limited to:

Blog Posts on ExploreClay.com:

Deliver a minimum of four high-quality, engaging blog posts each month on ExploreClay.com. These posts will delve deep into the diverse array of attractions and activities that Clay County has to offer, showcasing its unique charm and highlighting hidden gems.

Local Industry Newsletter:

Initiate quarterly newsletters targeted at local industry stakeholders, providing them with insightful updates, trends, and news relevant to their businesses. Gradually transition to a monthly distribution schedule to ensure timely and valuable information dissemination.

Consumer Tourism Newsletter:

Launch quarterly newsletters tailored to potential visitors, offering captivating insights into the allure of Clay County as a tourism destination. Over time, shift to a monthly distribution schedule to sustain interest and engagement among prospective travelers.

Visitor Guide:

Produce two comprehensive editions of the Visitor Guide in collaboration with Clay Today and an in-house version. These guides will serve as indispensable resources, showcasing the best of Clay County's attractions, dining options, accommodations, and more, to enhance the visitor experience.

Monthly VISIT FLORIDA Content Requests:

Consistently fulfill monthly content requests from VISIT FLORIDA, meticulously crafting compelling articles and features that highlight Clay County's distinct offerings. These pieces will spotlight key attractions, events, and experiences, enticing travelers to explore the region further.

Industry Association Content Requests:

Promptly respond to content requests from esteemed industry associations such as Destinations FL, Southeast Tourism Society, Destinations International, and sports industry organizations. Tailor the content to align with their specific needs and objectives, amplifying Clay County's presence within the broader tourism landscape.

Social Media Management:

Skillfully curate and draft daily social media posts that resonate with the target audience, showcasing Clay County's vibrant culture, natural beauty, and exciting activities. Each post will be meticulously reviewed and scheduled to ensure consistency and alignment with overarching content themes and initiatives.

Media Outreach:

Proactively pitch captivating content and story ideas to a diverse range of publications and media outlets, leveraging strategic partnerships to amplify Clay County's visibility and coverage. These efforts will help position the destination as a must-visit locale, garnering widespread attention and interest from travelers and media alike.

The term shall commence on the Effective Date of the Agreement and shall remain in effect for a period of one (1) year from the Effective Date. The County has the option to renew the Agreement for two (2) additional one (1) year periods if it is deemed to be in the County's best interest to do so. 

The Professional Services Evaluation Committee shall determine qualifications, interest and availability by reviewing all Bids received that express an interest in performing these services, and when deemed necessary, by conducting formal interviews of selected Bidders that are determined to be best qualified based upon the evaluation of the Bids.

Bidders are advised that lengthy or overly verbose or redundant submissions are not necessary. Compliance with all requirements will be solely the responsibility of the Bidder. Failure to provide adequate information on any criterion will result in lower scores and could result in rejection of the Bid as non-responsive. The response to each of the criteria will be evaluated relative to the other responses received and the RFP shall be awarded to the most qualified Bidder that meets all requirements of the RFP. Bidders are encouraged to arrange their Bids in a format that will offer ready review and evaluation of each criterion. The Board of County Commissioners reserves the right to request oral presentations from one or more selected Bidders.

A work performance evaluation will be conducted periodically to ensure compliance with the awarded contract.

All payments will be made in accordance with the Local Government Prompt Payment Act; related to non-construction services and construction services, as it may apply.

The County shall not be responsible for payment of costs or other expenses, including, but not limited to, materials, supplies, travel or per diem expenses, courier service, telephone, facsimile, copying or postage charges, out-of-pocket expenses, fees, overhead, and other items or requirements to complete the Services listed in this RFP.

If the awarded Content Developer fails to perform adequately in accordance with the terms, conditions and specifications established in this RFP, the County reserves the right to cancel the contract upon thirty (30) days written notice to the Content Developer.

If the County and/or awarded Content Developer identifies any additional services to be provided by Content Developer that are not covered under the Agreement but are beneficial to the County, such additional services shall be mutually negotiated between the County and the Content Developer.